Vice Magazine spoke to Matt Mason, London’s pirate radio god-daddy and the host of Vice/Palladium’s new documentary about that daredevil, building-scaling underground music culture.
Getting into jungle, drum n’ bass, garage and grime music growing up in London during the hardcore acid house era, Matt Mason became a pirate DJ running record labels and club nights. He then started writing about it in magazines like Vice [Grimewatch] and founded UK’s largest urban music magazine RWD. Today he’s leading the discussion on piracy with his critically acclaimed book The Pirate’s Dilemma: How Youth Culture Reinvented Capitalism, proving the point that, in this new Darwinist market economy, creativity is by far our most important currency. To him, piracy is just part of a new business model that can be used to improve and add value—like when Bathing Ape appropriated Nike’s Air Dunks to their own devices, which eventually led to Nike themselves ripping off BAPE.
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